Behind the increasing cost of paint

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Here we go again, in Paint as many industries and products.
Yes, prices are going up—again. It used to be that paint was, well, “Cheap!” We always would say, hey, it’s the best way to get the most change for the least money spent.  Big change for small change, so to speak. Whether you’re “into paint” or just buying paint again after a long time away from your paint store, now you might be surprised at the current prices and the projected trend in this direction.

What is the story about the paint price increases? It’s not just for a few “premium” companies, but apparently all across the spectrum of brands, quality and price points.
paint fandeck

What’s in that can of paint?
Basically, all paint colors are made up of tinted bases. In sheens from flat to high gloss, the base material is a combination of materials, but this story is about, essentially,  “titanium dioxide.” That’s what makes the the paint color white, in the can, before adding tints to make Your colors. So, when the cost of that material goes up, so goes the price of paint.

If you’re into the economy of science–or the bottom line on why paint products are continuing to get more expensive– you might enjoy this article.

EcoHues Full Spectrum Paint - Pacific Mist
Boston condo – EcoHues Full Spectrum : Blue Grotto.  Making the most of a can of paint with a minimum of 7 tints in Every color—and not a drop of black or gray.

But OK, I will still say it—Paint is the way to go.  All the more reason why we want to really carefully consider what colors we’re using, and paying for.  And, all the more reason to make the most of the paint we are using—and enjoying.

3 Responses to “Behind the increasing cost of paint”

  1. Chris Haught

    Good points Barbara, when paint can range from $13 to $100 a gallon, it is important to know what you are getting. Using a professional like yourself can help to make the right choice!

    • bjacobs

      Marcia, thanks for asking.
      Basically, “EcoHues Full Spectrum Paints” are a high quality water base paint. On the paint can it states: “premium water based acrylic finish” having NO Voc-s and very low to no odor. Another great feature: Anti-Microbial quality.

      You can have the colors mixed for interior or exterior use. They are from the award-winning ‘Lifemaster” series of Glidden PROFESSIONAL products, and are the same material used by Ellen Kennon in her paint colors (Ellen Kennon Full Spectrum Paints).

      Maybe I was not clear in the original post, but Titanium Dioxide is a major ingredient of “house paint.” So, the short-story answer is that Yes these colors are as durable as other paints in general, and Yes there is Titanium Dioxide. The largest single difference between these full spectrum paints (EcoHues and Ellen Kennon) is that all of the colors–whether the off-whites or the very very deep–are mixed with a minimum of seven (7) different tints, and with NO black or gray.

      Of course, qualities like “durability” and “use” are–as with any paint product–dependent on proper preparation and using the paint in a way for which it is intended.

      Keep in mind that as with most paints, the very deep colors used in the flat finish are more subject to burnishing (a satiny streak on the wall that would occur when the surface is rubbed, and which mostly shows up in an oblique angle view). People sometimes use the eggshell or even semigloss to avoid this. Again, it’s about “intended use.”


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